PBR weekend is almost here!!  We at The Vegas Tourist could not be more thrilled or jazzed up for this coming weekend.  For the first time, the PBR World Cup is on American soil.   Not only American soil, but they are coming to Las Vegas!!

The 2010 World Cup presented by Dickies, is the PBR’s premiere international event. For three days only, it’s nation against nation to see what country has the best bull riders in the world.  Top riders from 5 nations go head-to-head for $200,000 in prize money.

Once again, the PBR takes over the Thomas & Mack Center this weekend April 16^th – 18^th . Everyone will be on the edge of the seats watching world-class bull riding during six rounds of action over the course of three days, with all 25 riders competing in each round.

This means we will have the opportunity to watch at least 50 show stopping rides each night! The top three scores for each country in each round will count toward the team total. The team accumulating the most points during the six rounds will be declared the winner and walk away as the best bull riders in the world.

Look for updates, photos, notes and commentary here, as well as on Twitter and Facebook.

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A partner of the PBR since 2005, Dickies is the presenting sponsor for the upcoming 2010 World Cup, the PBR’s premier international event, which comes to the United States for the first time on Apr. 16-18 at the Thomas & Mack Center in Las Vegas. Under the partnership extension, Dickies will become the sole sponsor of the DuraBullfighter team in addition to increased chute signage, more robust in-arena signage and a more comprehensive VIP experience.

“The PBR is thrilled to extend our association with Dickies,” said Kevin Camper, chief sales and marketing officer for the PBR. “From outfitting our bullfighters to sponsoring top-notch events like the World Cup and the extremely successful Iron Cowboy at Cowboys Stadium, Dickies has continuously supported the PBR and our hardworking cowboys and bullfighters.”

Dickies was the title sponsor for the Iron Cowboy Invitational at the state-of-the-art Cowboys Stadium in Arlington, Texas, last month. The head-to-head bracket format produced the largest single-day crowd for a PBR event in North America with 46,321 fans, as well as the biggest payout at a one-day event in PBR history, as Valdiron de Oliveira received $260,000.

Dickies has also been the title sponsor and outfitter of the DuraBullfighter team, the official bullfighting team of the PBR for the last five years .The Dickies DuraBullfighter team is Joe Baumgartner, Shorty Gorham, Frank Newsom, Jesse Byrne and alternate Darrell Diefenbach.

“The Dickies Brand Team continues to find innovative ways to engage our consumers,” said Tad Uchtman, senior vice president of marketing, merchandising, licensing and retail at Dickies. “Deepening our relationship with a sport that has the heritage and authenticity of the PBR is the perfect fit for our brand values.”

The PBR is the premiere bull riding organization in the world with the best riders from the United States, Mexico, Australia, Brazil, and Canada. One of the fastest-growing sports in the country, PBR events air weekly on VERSUS, NBC, CBS, and FOX.

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