Not that it comes to any surprise, but The PBR announced that former PBR CEO Randy Bernard would be inducted into the Ring of Honor. This is their version of the Hall of Fame.
The induction ceremony will be held in Pueblo, Colo., in conjunction with the Wild, Wild West Festival and the Pueblo Invitational, the 21st stop on this season’s elite Built Ford Tough Series.
The PBR Ring of Honor was created in 1996 to recognize those who have had the most profound impact on bull riding, both in and out of the arena. Its 30 members include such luminaries as the great Jim Shoulders, PBR founding fathers Ty Murray and Cody Lambert, and three-time PBR World Champion Adriano Moraes.
The Ring of Honor is far more than a fellowship: Each inductee is presented with a ring handcrafted of diamonds and gold bearing the PBR logo, the recipient’s name and the year he was honored.
Prior to 2010, the Ring included only former bull riders in its ranks. This year, by special dispensation from the PBR Board of Directors, and in recognition of his unique role in building the organization from a $20,000 enterprise into a multimillion-dollar global phenomenon, Bernard will become the first and only non-rider inducted.
An honor so well deserved. Congratulations Randy!!
