Ford Offers Exciting Incentive Program to Consumers

PUEBLO, Colo. (July 29, 2009) - The Professional Bull Riders, Inc. (PBR) is excited to announce that Ford, the Title Sponsor of the Built Ford Tough Series, is participating in the “Cash for Clunkers” program.

TV Times Announced for Remainder of PBR’s 2009 Regular Season

PUEBLO, Colo. (July 28, 2009) - The Professional Bull Riders’ (PBR) Top 40 riders in the world are on the road to Las Vegas and all are competing for a coveted spot at the 2009 Built Ford Tough World Finals. Starting this weekend, fans can tune in to VERSUS for regular coverage of the second half of the 2009 season to view the exciting race to the 2009 World Championship firsthand.