Hard Rock Hotel & Casino Become Official Partner of 2009 PBR Built Ford Tough

The Professional Bull Riders, Inc. (PBR) is thrilled to announce a new partnership with Hard Rock Hotel & Casino. The partnership will bring two marquis events to Hard Rock’s brand-new venue, “The Joint,” an intimate 4,000 seat entertainment facility which held its Grand Opening in April 2009.

Ariat Becomes PBR’s Newest Corporate Partner

PUEBLO, Colo. (June 11, 2009) – The Professional Bull Riders, Inc. (PBR) is thrilled to announce an exciting new partnership with Ariat International, Inc., America’s fastest growing Western boot company. Now known as the Official Boot Partner of the PBR, Ariat was founded in 1990 and is sold at retail outlets worldwide.

Off to Bolivia

PUEBLO, Colo. (June 12, 2009) – By nature, professional bull riders are not observers.

They’re what you would call active participants. And that’s exactly why, for the better part of eight years, Todd Pierce has provided the PBR with more than a place of worship.