The Professional Bull Riders, Inc. (PBR) is thrilled to announce a new partnership with Hard Rock Hotel & Casino. The partnership will bring two marquis events to Hard Rock’s brand-new venue, “The Joint,” an intimate 4,000 seat entertainment facility which held its Grand Opening in April 2009.

PUEBLO, Colo. (June 11, 2009) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce an exciting new partnership with Ariat International, Inc., America’s fastest growing Western boot company. Now known as the Official Boot Partner of the PBR, Ariat was founded in 1990 and is sold at retail outlets worldwide.