PUEBLO, Colo. (January 27, 2009) - The Professional Bull Riders, Inc. (PBR) whirlwind January schedule sends the world’s best bull riders to the Lawrence Joel Veteran’s Memorial Coliseum for the Copenhagen Bull Riding Invitational presented by Pike Electric for the second consecutive year. At 8 p.m. on Friday, January 30 and 7:50 p.m. on Saturday, January 31, the PBR’s elite Built Ford Tough Series (BFTS) will showcase the top 40 bull riders in the world as they compete for the coveted event title.

PUEBLO, Colo. (January 29, 2009) - Riders of the PBR are teaming up with queen of the kitchen, Rachel Ray, to be featured on a segment called “Celebrity Human Lab”. Don’t miss three of your favorite Professional Bull Riders when they make a guest appearance on the Rachael Ray Show on Tuesday, February 3 (check your local listings for channel/times).